products | businesses
The transactive data products and services which Overmore offers
LolaGrove
A transactive data processor used by advertisers, agencies and publishers which enables transparency and control, and provides compliance and delivers global trading standards across the data trading ecosystem
Lolamatic
An automated, dynamic data extraction and transformation platform which selects the best opportunity and maximum yield for publishers operating programmatic email sales
Crop Ninety
A data onboarding and CRM enablement platform, delivering an incredibly fast and secure solution to advertisers and publishers seeking to increase the commercial effectiveness of their media activity
Leadscale
A data trading bureau servicing advertisers and agencies. Leadscale deploys LolaGrove to procure consumer and B2B data in a transparent and controlled, compliant and standard fashion, thereby ensuring data accuracy, quality and value
All Groove
A publishing business which originates and generates consumer and B2B data. Also deploying LolaGrove, All Groove delivers the highest standard of data quality to its advertiser and agency customers whilst storing, and securely providing lifetime value of a record
FCWHB
More information to come soon!
philosophy
Overmore consolidates a group of companies, products and services integral to each stage of the origination, processing, trading and delivery of consumer and B2B data.
Every company buying and selling data experience levels of ineffectiveness and inefficiency: they waste time and money. Often, it stems from the quality of the data, and at other times from the complexities of deploying data swiftly, accurately, and securely. We significantly reduce time and money waste, by delivering technology solutions which increases speed and accuracy, and reduces error and timeframes.
Since 2007, our work with global advertisers, agencies and publishers has allowed us to evolve technology which consistently delivers outstanding data quality and solutions. When we started, there were no global industry standards for transacting data. Now, we champion those standards. Time and again, we find and reduce (or eliminate) the four recurring causes of poor quality data, as we strive to kill the noise and amplify the signal.
1 Nonsense
data containing false or partially false information from source
2 decay
the negative effect on the value of enquiries caused by the lag between data submission and advertiser response
3 Adulteration
re-use of data, whether authorised or not, damaging the value of the record
4 Spec error
incorrect buy specifications, incorrect supplies, or both
Testimonials
We are proud to have received the below testimonials, and to include these companies among our list of clientele
Our Team
Robin Caller
Andy Knight
Eddie Lee
Pronojit Roy
Renuka Mudunuri
Richard Armitage
Francis Liming
Wayne Kinsella
David Cruse
Eric Gonda
Didi Coeur
Paul Goacher
Peter Crouch
John Joyce
